carat top
clarity
colour
cut
How much should I spend?
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Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent cant quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamonds beauty, rarity, and price depend on the interplay of all the 4Cscut, clarity, carat, and colour. The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time. Once you have established those 4C characteristics that are most important to you, we can then begin to show you various options and prices. | ![]() |
CARAT back to top
Refers to the weight of a diamond.
Carat is often confused with size even though it is actually a measure of weight. One carat is equivalent to 200 milligrams. One carat can also be divided into 100 points. A 0.75 carat diamond is the same as a 75 pointer or 3/4 carat diamond.
A 1carat diamond costs exactly twice the price of a half-carat diamond, right? Wrong. Since larger diamonds are found less frequently in nature, which places them at the rarest level of the Diamond Quality Pyramid, a 1carat diamond will cost more than twice a 1/2-carat diamond (assuming colour, clarity and cut remain constant).
Cut and mounting can make a diamond appear larger (or smaller) than its actual weight. We can help you to find the right diamond and setting to optimise the beauty of your stone.
CLARITY back to top
Refers to the presence of inclusions
in a diamond.
Inclusions are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth. They may look like tiny crystals, clouds or feathers.
To view inclusions, jewellers use a magnifying loupe. This tool allows jewellers to see a diamond at 10 times its actual size so that inclusions are easier to see. The position of inclusions can affect the value of a diamond. There are very few flawless diamonds found in nature, thus these diamonds are much more valuable.
Inclusions are ranked on a scale of perfection,
known as clarity, which was established by the Gemological Institute
of America (GIA). The clarity scale, ranging from F (Flawless) to
I (Included), is based on the visibility of inclusions at a magnification
of 10x.
Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, sometimes making the diamond less brilliant.
The greater a diamond's clarity, the more brilliant, valuable and rare it isand the higher it is on the Diamond Quality Pyramid.
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Flawless |
Internal growth lines that show no colour from the front of the stone. Minor natural on girdle. Very small extra facet not visible from front which does not flatten girdle. |
IF |
The same as above, with the addition of minor nicks or pits not in the table, girdle roughness, and slight facet abrasion. All can be removed by simple diamond polishing. | |
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VVS1 |
External faults must be minimal. Internal very tiny spot or group of externally small spots outside the table. Tiny feather. Very difficult to find with a 10X lens. |
VVS2 |
Only smallest external defects allowed. Difficult to find with a 10X lens. | |
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VS1 |
Internal growth lines that show slight colour from the front. Small cleavages. Surface scratches. Slightly larger extra facet. |
VS2 |
Smallest external defects. | |
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SI1 |
Small internal faults. Some definite external features. Slight cloudy areas. Small cleavages. Slightly larger extra facet. |
SI2 |
Small easily discernible inclusions. Some definite external features. | |
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I1 |
Inclusion easily recognisable with loupe. Definite external faults. |
I2 |
Large and numerous inclusions, just visible
with naked eye. Diminishing the brilliance. |
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I3 |
Large and numerous inclusions, easily visible
with naked eye. Diminishing the brilliance. |
COLOUR back to top
Refers to the degree to which a diamond
is colourless.
Diamonds range in colour from icy winter whites to warm summer whites. Diamonds are graded on a colour scale established by the Gemological Institute of America (GIA) which ranges from D (colourless) to Z.
Warmer coloured diamonds (KZ) are particularly desirable when set in yellow gold. Icy winter whites (DJ) look stunning set in white gold or platinum.
Colour differences are very subtle and it is very difficult to see the difference between, say, an E and an F. Therefore, colours are graded under controlled lighting conditions and are compared to a master set for accuracy.
Truly colourless stones, graded D, treasured for their rarity, are highest on the Diamond Quality Pyramid. Colour, however, ultimately comes down to personal taste. We can show you a variety of colour grades next to one another to help you determine your colour preference.
CUT back to top
Cut refers to the angles and proportions of a diamond. Based on scientific formulas, a well-cut
diamond will internally reflect light from one mirror-like facet
to another and disperse and reflect it through the top of the stone.
This results in a display of brilliance and fire, thereby placing
well-cut diamonds higher on the Diamond Quality Pyramid than deep
or shallow-cut diamonds. Diamonds that are cut too deep or too shallow
lose or leak light through the side or bottom, resulting in less
brilliance and ultimately, value.

Cut also refers to shaperound, square,
pear, or heart for example. Since a round diamond is symmetrical
and capable of reflecting nearly all the light that enters, it is
the most brilliant of all diamond shapes and follows specific proportional
guidelines.
Non-round shapes, also known as fancy shapes, have their own guidelines to be considered well-cut.
How much should I spend? back to top
When you start to think about buying
a diamond, and the love it will symbolise, you naturally want the
best you can afford, and a beautiful stone you will treasure forever.
Diamonds can be found in a range of prices. You're certain to find one that suits your taste and what you plan to spend. If you're about to buy a Diamond Engagement Ring, you may want to consider spending the commonly accepted guideline of two months salary. But it's up to you to settle on a diamond that will truly represent your deepest emotions and the promise for the future you will share.






